Hula the Goose
We designed and built the promotional website for Hula the Goose, a charming indie game about relationships and exploration. Our goal was to capture the game's whimsical art style and cozy atmosphere in a digital experience that would get people excited for the Kickstarter launch.
Crafting Digital Whimsy for an Indie Game
Visit Hula the Goose
The promotional website we built, showcasing Hula in the beautiful world of Dewlithe.
What the Creator Says
Ryan, founder of Your Studios, shares his experience working with us on bringing Hula the Goose's digital presence to life.
About Hula the Goose: A Charming Relationship Builder
Exploration
Discover the vibrant world of Dewlithe and its enchanting forests with Hula's uniquely awkward yet charming movements.
Collecting & Crafting
Gather plants, recyclables, and quest items to craft gifts, cosmetics, and decorations back at home.
Relationships
Build friendships and romantic connections through dialogue, gift-giving, and secret quests.
Hula the Goose isn't your typical dating sim - it's a "relationship builder" that focuses on genuine connections and cozy gameplay. Players guide Hula through the picturesque town of Dewlithe, exploring, crafting, and building meaningful relationships with a cast of charming characters.
After each day of adventure and socializing, Hula returns home to relax, play music, decorate, and prepare for tomorrow. It's all about creating that perfect cozy loop that keeps players coming back to this delightful world.
What We Built
The Hula the Goose team needed a website that would do justice to their beautiful game and help build excitement for the Kickstarter launch. Here's how we brought their vision to life online:
Art & Atmosphere Translation
The biggest challenge was capturing the game's hand-drawn art style and whimsical feel in a web format. We made sure every design choice - from color palettes to typography - felt like a natural extension of the game world.
User Experience Design
We created intuitive navigation that feels integrated into the game's world, with sections for meeting characters, learning about gameplay, and discovering the studio behind the magic. Everything flows naturally and invites exploration.
Pre-Launch Community Building
The website needed to build anticipation before the Kickstarter went live. We included prominent calls-to-action for the Kickstarter follow, email newsletter signup for "secret updates," and ways for fans to stay connected with the project.
Responsive Design
We ensured the magical experience worked beautifully across all devices, maintaining the artistic integrity and user-friendly navigation whether someone was browsing on desktop, tablet, or mobile.
Website Design Highlights
Meet the Cast
We designed character introduction sections that let visitors get a glimpse of the personalities they'll meet in the game. The navigation feels integrated into the world while remaining intuitive and accessible.
Mobile Experience
We made sure the magical experience worked beautifully on mobile devices, adapting the layout and interactions while preserving the whimsical feel and artistic integrity that makes Hula's world so enchanting.
Visual Storytelling
We showcased the game's gorgeous art throughout the site, using it not just as decoration but as a storytelling tool that helps visitors understand the game's tone, characters, and world before they even play.
Our Design Approach
Every design decision was guided by one question: "Does this feel like it belongs in Hula's world?" We focused on creating a cohesive experience that would make visitors feel like they were already part of the game's charming universe, setting them up to become invested backers and eventual players.
The Result
We delivered a promotional website that perfectly captured Hula the Goose's unique charm and artistic vision. The site successfully built anticipation for the Kickstarter campaign, giving potential backers a taste of the magical world awaiting them. It stands as proof that thoughtful web design can be just as enchanting as the games it promotes.