Squid Loyalty
We partnered with Squid to build their comprehensive digital loyalty platform from the ground up. From the customer-facing iOS and Android apps to the business client web app, backend systems, and intricate CRM integrations, we engineered the entire ecosystem that powers Squid's innovative approach to customer rewards.
Revolutionizing Customer Loyalty: Our End-to-End Development for Squid
Visit Squid Loyalty
The Squid Loyalty digital wallet - all your loyalty cards in one convenient place.
About Squid: Seamless Digital Loyalty for Modern Businesses & Customers
Digital Loyalty Wallet
Replace easily lost paper cards with a convenient smartphone wallet that organizes all loyalty programs in one place.
Seamless Stamp Collection
Effortless NFC tap-to-collect functionality makes earning stamps and rewards as simple as a tap of the phone.
Business Discovery
Help customers discover new local businesses while providing powerful analytics and customer engagement tools for merchants.
Squid transforms the traditional loyalty card experience, offering a seamless and engaging digital solution for local businesses and their customers. For users, Squid provides a convenient "Loyalty Card Wallet" on their smartphone, allowing them to effortlessly collect stamps, redeem rewards, and discover new local favorites.
For businesses, Squid is a powerful tool to foster customer loyalty, drive repeat business, and gain valuable insights through a dedicated web app and integrated CRM analytics. It modernizes customer engagement, moving beyond easily lost paper cards to a dynamic, data-rich platform.
Our Comprehensive Build: Engineering the Entire Squid Ecosystem
We were the architects and engineers behind every facet of the Squid loyalty platform, delivering a truly end-to-end solution:
Customer-Facing Mobile Applications
Main iOS App: We designed and developed the native iOS application, providing a smooth and intuitive experience for iPhone users to manage their loyalty cards, discover businesses, and redeem rewards.
Main Android App: Mirroring the iOS experience, we built the native Android application, ensuring broad accessibility for customers across different devices.
Business & Internal Tools
Web App for Clients: We created a dedicated web application for participating businesses, allowing them to manage their loyalty programs, view customer activity, and access analytics.
Internal Admin App: A crucial backend tool was developed for the Squid team to manage platform data, onboard new businesses, and importantly, encode the NFC tags used for the tap-to-collect stamp functionality.
Core Infrastructure & Backend Systems
The Whole Backend System: We architected and implemented the entire backend infrastructure that powers all Squid applications, handling data processing, user authentication, API communications, and the logic for loyalty programs and reward redemption.
Data Integration & Analytics
CRM (Monday.com) Data Integrations & Processing: We engineered sophisticated integrations with Monday.com, ensuring all customer and transaction data flowed seamlessly into their CRM. This included processing logistics data for physical elements like NFC tag posting.
Monday.com App with Analytics: To provide actionable insights, we developed a custom application within Monday.com, delivering analytics and reporting directly within their operational hub.
Platform in Action: A User-Centric Experience
All Your Loyalty Cards in One Place
The central "Wallet" screen neatly organizes all a user's digital loyalty cards, showing progress towards rewards at a glance and eliminating the need for physical cards. This intuitive interface makes it easy for users to see which businesses they're loyal to and how close they are to earning their next reward.
Detailed View & Voucher Management
Users can tap into specific business cards to view their stamp progress, available vouchers, and current promotions, providing a comprehensive view of their rewards status. The detailed view shows exactly what rewards are available and how to earn them.
Effortless Stamp Collection & Reward Earning
Collecting stamps is as simple as a tap using NFC technology, and users are clearly notified when they've earned rewards, making the loyalty experience seamless and engaging. The app provides immediate feedback and celebrates achievements.
Seamless Voucher Redemption Flow
Redeeming earned rewards is intuitive, with clear prompts leading to a confirmation screen for staff to verify, ensuring a smooth transaction process for both customers and businesses.
NFC Tag Interaction
The app guides users through the NFC tap process for collecting stamps or redeeming rewards at the point of sale, making the physical interaction as smooth as the digital experience. The interface provides clear visual feedback and instructions.
Discover & Purchase Vouchers
Beyond loyalty, users can browse a marketplace to purchase digital vouchers for themselves or as gifts, and discover new local businesses through an integrated map view, expanding their loyalty network and encouraging exploration.
Tiered & Intermediate Rewards
We implemented systems for "checkpoint" rewards, allowing businesses to offer smaller perks as users progress towards larger loyalty goals, and even "Gold" tier rewards for continued engagement, creating multiple incentive layers that keep customers motivated.
Polished Mobile Design
Our native mobile applications provide a polished, intuitive experience across both iOS and Android platforms, with carefully designed interfaces that make loyalty management effortless and engaging for users of all technical backgrounds.
Technology & Approach
Building the Squid ecosystem required a diverse technology stack, encompassing native mobile development for iOS (Swift/Objective-C) and Android (Kotlin/Java), web development for the client portal, and robust backend technologies. Our approach prioritized scalability, security, and real-time data synchronization across all platform components, including the crucial NFC interactions and CRM integrations.
Impact & Scale
Our comprehensive development efforts brought Squid's vision for a modern, digital loyalty solution to fruition. We delivered not just apps, but an entire interconnected ecosystem that serves thousands of users and businesses. By handling everything from mobile app development to backend infrastructure and complex CRM integrations, we provided Squid with a powerful, scalable platform poised for significant growth, fundamentally changing how local businesses engage with their customers and how consumers interact with loyalty programs.